PARTNER RESOURCES · INNOV

Brand guidelines
and INNOV logos

Resources to represent INNOV accurately across your print and digital materials.
Download logos ↓
View the guide ↗

A shared identity.

INNOV brings together the innovation and applied research centres of the New Brunswick Community College (CCNB).

Find the files and essential guidelines for your communications here.

01 Download our logos

Download our logos

Choose the version that suits your background. All four files preserve the colours and proportions of the originals.
Blue and green INNOV logo
STANDARD VERSION

Blue and green

The preferred version for a white background.
Transparent PNG · 1,000 × 334 px
Download PNG ↓
White and green INNOV logo
DARK BACKGROUND

White and green

For a dark background that provides good contrast.
Transparent PNG · 1,000 × 334 px
Download PNG ↓
Black INNOV logo
MONOCHROME

Black

For monochrome use on a light background.
Transparent PNG · 1,000 × 334 px
Download PNG ↓
White INNOV logo
REVERSED VERSION

White

For a black or very dark background.
Transparent PNG · 1,000 × 334 px
Download PNG ↓

Use with the CCNB logo

The INNOV and CCNB logos must always appear together on INNOV’s visual materials. The files above contain only the INNOV logo. Contact us for the appropriate version of the CCNB logo.
02 Official colours

Official colours

A shared palette keeps communications consistent. Use the HEX codes for your digital materials.
#001689

Blue

RGB 0 / 22 / 137
CMYK 100 / 96 / 13 / 9
Pantone Reflex Blue C
#4C9C2E

Green

RGB 76 / 156 / 46
CMYK 74 / 16 / 100 / 3
Pantone 362 C
#ABB0CE

Light blue

RGB 171 / 176 / 206
CMYK 17 / 15 / 0 / 19
Pantone 536 C
#96CE91

Light green

RGB 150 / 206 / 145
CMYK 43 / 0 / 56 / 45
#929497

Grey

RGB 146 / 148 / 151
CMYK 45 / 36 / 35 / 1
#FFFFFF

White

RGB 255 / 255 / 255
Colour references are from page 3 of the guide. CMYK and Pantone values are reproduced as listed. For print materials, confirm the colour output with your supplier.
03 Clear typography

Clear typography

Roboto is the primary typeface for INNOV’s corporate documents. Its font family is used for headings, body text and practical information.
THE PRIMARY TYPEFACE
Aa

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Roboto Bold

Headings · weight 700

Roboto Medium

Headings and subheadings · weight 500

Roboto Regular

Body text; headings and subheadings · weight 400

Roboto Condensed

Small text and footnotes

Aptos, the fallback font

For administrative staff and instructors, Aptos is the fallback font specified in the guide, particularly for Microsoft Office documents.
04 Best practices

Best practices

Essential guidelines to keep the logo legible and make INNOV recognizable at a glance.

Leave clear space

Blue and green INNOV logo
Leave a minimum clear space around the logo equal to the height of the large “O”. No text, image or other element may intrude into this space.

Respect the minimum size

0.75 in
19.05 mm wide in print.
The measurement shown here is not to scale.
The guide allows exceptions for small items such as pencils and pins. Preserve the logo’s proportions at every size.

Always with CCNB

Using both logos makes INNOV’s affiliation with CCNB visible. Include both from the outset when designing your materials.

Changes to avoid

  • Stretching, compressing or distorting the logo.
  • Rotating the logo or placing it at an angle.
  • Changing its colours, including using an entirely blue version.
  • Using an outdated or unapproved version of the logo.
Cover of the INNOV brand guidelines (French)
05 The complete reference

The brand
guidelines

Keep all the guidelines close at hand when preparing publications, presentations, posters and other materials.
PDF · French · 7 pages · 2.9 MB
Open the guide ↗
Download PDF ↓
This summary accompanies the official guide, which remains the reference.
Which file should I choose for my materials?

Transparent PNGs are suitable for digital use and everyday documents. Choose the colour version on a white background, the white and green version on a dark background, or a monochrome version as appropriate. For large-format printing or a vector file, contact us.

Can I modify the logo to suit my design?

No. Preserve the colours and proportions of the files provided. If the logo does not contrast sufficiently with your background, use another approved version instead of recolouring it.

Where can I find the complete guidelines?

The PDF guide covers approved versions, colour references, typography, joint use with CCNB, minimum size and clear space. Consult it before finalizing your materials.

Questions about using our logos?

Need another format or feedback on your materials? Let’s talk.
Contact INNOV ↗