Dieppe

INNOV

to-MARKET

Where Innovation Meets the Market

Centre INNOv-to-market

INNOV-to-Market supports New Brunswick businesses and organizations in transforming their ideas into viable, sustainable and competitive products and services.

Based in Dieppe, the Centre brings together two complementary areas of expertise: commercialization strategy and product development on one hand, and eco-design and sustainable innovation on the other.

Whether you are validating a new concept, designing a responsible product or preparing for launch, INNOV-to-Market provides the tools, methodology and expertise needed to move forward with confidence.

It bridges the gap between INNOV’s technical research centres and the market: where science, strategy and sustainable development come together.

Areas of Expertise

Go-to-Market Strategy

Product Development

Eco-Design and Sustainable Transition

Applied AI & Digital Innovation

SERVICES

OFFERED

Our services evolve with your growth. They combine market intelligence, product development, commercialization and sustainable innovation to help you validate your ideas faster, design more effective products and launch them more successfully.

Diagnose & Validate

Before moving forward, make sure you have a clear understanding of your market, your customers and your competitive strengths.

  • Assessment of the company’s and products’ maturity level
  • Segmentation, Voice of Customer and needs validation workshops
  • Concept testing and UX prototyping
  • Market research and competitive intelligence

Build & Launch

Support in structured product development, from prototype to market launch.

  • Validate, Develop, Launch framework: step-by-step support, from MVP to launch-ready product
  • Support for strategic product portfolio planning: Stage-Gate, MVP, ROI
  • Support for the development of sustainable functional prototypes with INNOV’s technical centres
  • Commercialization, diversification and new market development

Sustainable Growth and Access to High-Value Markets

Support focused on sustainable production to help access high-value markets.

  • Design, optimization and upgrading of low-environmental-impact products and processes, balancing environmental performance and economic viability
  • Development of strategies, roadmaps and transition models adapted to the realities of industrial sectors, organizations and territories
  • Scientific support to meet regulatory and commercial requirements, as well as sustainability frameworks, promoting market access and environmental certifications

Our Equipment and Software

Sustainable Innovation and Online Resources

Associated Services

The expertise of this center contributes to several cross-functional departments at INNOV.

Contact

Contact: Mohammed Bellamine - Researcher